We've launched a kickstarter to bring exclusive new colors to our OTB Messenger line! Other stretch goals we have are for bringing the new colors to our OTB Tote line, launching a never-before-seen bag, and launching even more colors - over 10 new possible colors can be unlocked with the stretch goals!
This is a small step on a long roadmap. If you'd like more details, you can read "The Truth About Co-Kan" blog post.
If you haven't used it yet, kickstarter is an online platform used to jump start projects. Although a hold is placed on your account when pledging, you're not actually charged until the kickstarter closes and the goal is met. You're not at any risk if the goal isn't met - the hold is released and you're not charged.
We've done pre-orders in the past, but we've moved to kickstarter for three reasons.
3rd Party Manager: The scale is much larger than our previous pre-orders. We've grown massively since our last pre-order and we want a trusted 3rd party manager. Hence kickstarter!
Unique Cost, Unique Risk: This kickstarter is for a Co-Kan exclusive bag color line through a unique partnership. It will not be available anywhere else, and we need to front the entire cost of production. This is high risk for us, and we only want to go down this route if we know people really want it.
Stretch Goals: We have so many unfinished projects - unique bags, new accessories, shows we want to pick up, etc. Kickstarter lets us use stretch goals and voting to steer this campaign where the people want it to go.
You can read our news blog article "The Truth About Co-Kan" to learn more about how this fits into our grand scheme of the company, who we are, and where we're heading.
Stuff! But really, you get access to a lot of super early access stuff. We have a bunch of items listed as (possible) rewards on the kickstarter that we're not planning on releasing until early next year if we release them at all.
Discount: The bags through the kickstarter are offered only as starter kits below our normal price, with an even larger discount exclusive for early backers. You can get quite a large discount if you reserve multiple bags - so why not pick a higher tier and split the reward with friends?
DIY Kit: We're planning an entire foray into DIY materials starting spring of next year. We have the "DIY Kit" (final name tbd) as a possible reward - a teaser of a what's yet to come!
The Lifter: This is an experimental stage Co-Kan exclusive bag. Imagine our OTB Tote, but fully double sided windows with a frilled edge. Oh, and add a messenger strap to heave that heft with. This thing is HUGE.
Debt collectors will come vaccuum up your merch collection like this is The Sims.
No, but really: nothing will happen. You won't be charged, and we'll keep on with our daily schedule here. We'll be happy knowing that we didn't make a massive investment that wouldn't have panned out. You'll be happy knowing that we still may bring these colors to market some day, some how - and that you'll still have your money when that time comes around!
Succeed or fail, using kickstarter for us is a win-win.